For businesses handling their own calls. See the How to Sell page for the full script.
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Your first close is one conversation away.
How to Sell
Scripts, objections, and AI receptionist talking points.
Cold Call Opener
Lead with this. Get it out in the first 3 seconds.
"Hey, is this [Business Name]? We built your company a free website — want us to send it over real quick?"
Say nothing else. Wait for a response before continuing.
They Said Yes
"Perfect — can we get your name and best email? Our designer will send it over within the hour."
Do NOT quote price. Do NOT promise anything. Get name + email, log as Interested, text Edwin at 862-232-8366 immediately.
They Ask How Much
"Our designer will walk you through that — he'll reach out shortly with the site and all the details."
Voicemail
"Hi, this is [Your Name] from Creative Binary — we built a free demo site for your business and wanted to share it. Call us back at 862-232-8366 or we'll try you again soon. Have a great day."
Log as Voicemail. Try again in 2 days.
Not Interested
"No problem at all — have a great day!"
Stay warm. Log as Not Interested. Move on immediately.
Objections
Common pushback and how to respond. Stay relaxed — these are normal.
"We already have someone for that."
"Totally understand — how long has that been going on? We can usually have a new site live within a week, so no harm in seeing what it'd look like."
"Send me some info."
"Sure — what's the best email? We can also just text over the link so you can look whenever's easiest."
"How much does this cost?"
"Our designer will walk you through the pricing — he'll reach out shortly with the site and all the details."
"Who is this? How did you get my number?"
"We're Creative Binary — we build websites for local businesses in the area. We pulled your info from your public business listing and already built something for you."
"Not interested right now."
"No worries — we'll make a note and check back in. If anything changes sooner, you've got our number."
"I don't have time right now."
"No problem — when's a better time, later today or tomorrow?"
Tips
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Make 50+ calls per day. Volume is the entire game in cold calling.
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Log every call immediately — don't try to remember at the end of the day.
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Hot lead? Stop and text Edwin: 862-232-8366.
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Roofing and landscaping convert best right now. Prioritize those niches.
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If no one answers, always leave a voicemail. It plants a seed.
AI Receptionist
The Missed Call Pitch
Use this when the owner answered the call themselves.
"Hey real quick — you picked up yourself, right? No receptionist? We actually have something for that too. We set up an AI that answers every call 24/7, takes messages, and handles basic questions so nothing slips through. It's $150 a month on top of the site. Want us to send over a quick demo?"
The Callback Pitch
When someone calls back after your voicemail thinking you're a customer:
"You just called back thinking we were a customer — that's exactly the kind of call this solves. Missed calls add up. We set up an AI receptionist that catches every call, even when you're on a job site."
AI Objections
Some owners are unsure about AI. These handle the most common concerns.
"That sounds robotic / fake."
"It's come a long way. It sounds natural, takes the caller's info or question, and you can review every call afterward. It's there to catch what you'd otherwise miss."
"My customers won't want to talk to a robot."
"Most people don't even realize — it just sounds like a receptionist taking a message. The alternative is no answer at all, which is what's costing you calls."
"That's too expensive."
"If it saves even one job a month that would've gone to voicemail, it's already paid for itself."
"I already have voicemail."
"Most people hang up on voicemail. An AI actually responds and asks what they need — it picks up where voicemail leaves off."
Who To Pitch AI To
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Owner answered themselves — no receptionist covering the phones.
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Went to voicemail — likely on a job, missing calls.
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Contractors and roofers — always on job sites.
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Restaurants — calls go unanswered during busy service hours.
Pricing
Reference guide for service tiers. Do not quote prices on calls — direct to Edwin.
Tier 1
Starter
$200 build
+ $79 / month
Restaurants, cafes, and small retail shops.
1–5 page website
Mobile responsive
Contact form
Hosted on Vercel
Tier 2
Pro
$450+ build
+ $99 / month
Contractors, roofers, and landscapers.
5–8 page website
Project gallery
Google Maps embed
Lead capture form
Tier 3
Website + AI
$650 build
+ $199 / month
Any business without a receptionist.
Everything in Pro
AI receptionist setup
24/7 call answering
Call summaries
Tier 4
Bundle
$850 build
+ $249 / month
Full package for established businesses.
Everything in Pro + AI
Priority support
Monthly updates
Analytics dashboard
Important
Do not quote any prices on calls. If a client asks, say "Our designer will walk you through that" and log it as Interested. Edwin handles all pricing conversations.